Are you preparing to start a job search? Whether you’re just entering the workforce for the first time or are just looking for your next opportunity along your career path, your personal brand can prove very advantageous. Your brand is a combination of your skills, achievements, passions, value, and, of course, your overall given impression.
You need to focus on first establishing your personal brand and then continue to develop it as you grow as a professional in your industry. Here are a few tips that will help you improve your brand and help you in your job search!
What is your personal brand? If you can’t answer that question instantly, then there’s a good chance your brand isn’t clearly defined and strong enough to help you land a job. Spend time thinking about what you want your personal brand to be and how you’re going to develop it. Your brand should be unique and highlight everything that sets you apart from others. By defining your personal brand, you will effectively put yourself in a more attractive light to potential employers.
No matter how strong you think your personal brand is, most employers are going to get their first impression of you by Googling your name. Therefore, you should spend some time with the search engines and see for yourself what populates when you search your name. If you aren’t happy with the results, it’s up to you to change it. That might mean making your social media accounts private or creating a website that houses all of the creative work you’ve done throughout the course of your career. Regardless, it’s important to establish a respectable online presence and start your job search off on the right foot
Speaking of social media, it’s a good idea to reconsider the way you’re using it when you’re searching for a job. It would also be smart to rethink the way you’re using it as a whole when trying to develop your personal brand. Your social media accounts are a direct reflection of who you are and what you have to offer to the world. If you post nonsense on social media, people might assume you don’t take your brand seriously enough. So, think about what you’re posting on social media, how often you’re posting, and how people are reacting to your posts. You should give people a glimpse of who you are without getting too personal or posting anything a job recruiter might find offensive.
Although some people might argue that résumés aren’t as important as they used to be thanks to the growth of the internet, most job listings still require them. If your résumé hasn’t been updated in a while, make sure you make those critical changes before starting a job search and, more importantly, make sure you keep your personal brand in mind while doing so.
Play up your many accomplishments and show employers how you’ve gone above and beyond to help those companies and individuals you’ve worked with in the past. Don’t be afraid to peacock a bit and show off your true colors in your résumé. You want an employer to be impressed by the paper-version of you so that they’ll be compelled to meet you in person.
You can’t grow your personal brand without a little help from your supporting network. Use your presence on various social media platforms to reach out to your solid foundation of connections as well as potential connections that can help you develop your brand and aid in your job search.
You can make your personal brand as strong as it can possibly be on paper and online, but if you don’t have a look to match, you might not make a good enough impression to land a job. Think about what your personal brand is and then craft a look that is both professional and unique to you. Work on yourself to be more confident in front of others and improve your overall body language. It’ll reflect well on you when you start going on job interviews and speaking with potential employers in person.
Do you think your personal brand is strong enough to land you a great job? EazeeStaffing Solutions helps match those with strong personal brands with the companies looking for their skills and talents in their industry. Call us at 347-573-9572 to learn more about our staffing and workforce solutions!